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Thinkproperty goes to Zoopla!

publication date: Jul 15, 2009
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Alex Chesterman ZooplaThree weeks is a long time in portal land. Well it must be, because just three weeks ago Mark Goddard, MD of GMG Property Services, told Propertydrum that:
"Rumours that Thinkproperty will be sold off or scrapped are wholly untrue. Following the launch of our free to list model, we continue to add an average of 500 branches each month and the site continues to be developed and supported as an integral part of the Property Services’ portfolio."

Last night, 14th July, it was announced that the portal had indeed been sold to Zoopla, for an undisclosed sum. The Thinkproperty.com portal will be integrated to the Zoopla site, which will become the “exclusive property search partner on the Guardian.co.uk website.”

Seems like consolidating is not so very hard to do, in fact it can be done in weeks. And Zoopla is still shopping. CEO Alex Chesterman (pictured) said: We are delighted to be leading the latest round of consolidation in this market as it reinforces our mission of delivering the best possible value to estate agents by increasing their exposure to a wider audience and offering them a broader range of services. We plan to continue to grow our traffic organically and look at possible further acquisitions as part of our commitment to become the most efficient marketing partner for UK estate agents.”

Zoopla is very much the new kid on the property portal block, having only launched in 2008, but it has overtaken many rivals including the NFoPP Propertylive portal which is still having problems some 8 months since its launch.

Mark Goddard of GMG Property Services commented: “Zoopla.co.uk has made impressive progress in a crowded marketplace and their success in engaging with the UK property consumer via a differentiated experience reinforces the belief that the UK portal market is still able to be disrupted. The acquisition of Thinkproperty.com by Zoopla.co.uk continues to build on what is becoming a very compelling proposition for the UK estate agent and I wish Alex and his team well”.

So if you are looking for a ‘differentiated experience’ the place to go is, apparently, Zoopla.