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Fulham is Britain’s most popular location for urbanites

publication date: Jun 22, 2012
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Lloyds TSBYoung professionals are attracted by the bright lights of south west London with Fulham being Britain’s most popular location for young aspiring urbanites, according to research from Lloyds TSB.

But this comes at a cost because London’s young professionals need to pay 40 per cent premium to live in the most desirable locations. 

London’s SW post codes are home to 10 of the 20 areas that attract the most young urbanite professionals. Wimbledon, Wandsworth and Battersea follow Fulham as the next most popular areas with young professionals. 

Other areas in the capital favoured by this group include Paddington, Putney, Canary  Wharf, Hampstead and Kilburn. 

Hove and central Brighton on the Sussex south coast are the only areas in the 20 most favoured places by young careerists outside London. 

Outside of the Capital and the South East, Didsbury in south Manchester is the biggest hotspot for young professionals and other regional hotspots include Jesmond in Newcastle, Broomhill and Fulwood in Sheffield and West Bridgford in Nottingham. 

Properties in the areas popular with young professionals typically come with a hefty price tag. SW6 in Fulham, for example, has an average price of £782,5882. The next most popular areas of Wimbledon (SW19) and Wandsworth (SW18) have average house prices of nearly £500,000: £476,123 and £489,157 respectively. 

Suren Thiru, Housing Economist at Lloyds TSBAs a result, young professionals would need to pay a premium of 40 per cent to live in these desirable areas, compared with London as a whole. 

Suren Thiru, Housing Economist at Lloyds TSB, explains: "The typical profile of young professionals is that they tend to have university qualifications, are in well paid occupations and like to take full advantage of living in or close to the city, either for work or leisure purposes. Our analysis certainly suggests this to be the case with Fulham as the leading hot spot for young aspiring urbanites. 

"Outside London the areas most popular with this segment of the population also tend to fit the profile. In the majority of cases, young buyers have to pay a significant premium for a property to live in these areas compared with living in other parts of the city."