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Strutt & Parker is the first national agent to roll out ‘Smartboards” with QR code and NFC technology combined on all its sale boards.

publication date: Jan 24, 2012
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Strutt & Parker’s SmartboardsStrutt & Parker is the first national agent to roll out ‘Smartboards” with QR code and NFC technology combined on all its sale boards. The new technology allows buyers to scan a QR code or NFC chip to obtain immediate information (via a smartphone) about the property in question, and Strutt & Parker is coinciding the roll-out with the launch of its new mobile website.

Smartboards work in conjunction with smartphones to download information instantaneously with the ‘zap’ of the QR code. Strutt & Parker’s Smartboards, provided by Kremer Signs, are fixed to the post beneath the standard sale board and the bold QR code and vibrant red design attracts passers-by. The code can then be scanned by any smartphone or, with more advanced phones, the latest  NFC technology can be used to merely touch the board to initiate the information download. The phone will then show full property details including floorplans and photos, as well as offering the option to easily complete a short request form for further information or a viewing.

Kiersty Long, Head of Digital Marketing at Strutt & Parker says, “This is remarkable and groundbreaking technology. We are incredibly proud to be the first agent to trial this innovative product from Kremer Signs, and we feel confident that it will open new doors in marketing our properties.” Long adds, “As some of our more rural properties are down the end of a long driveway, the smartboard enables buyers to see what the house looks like from the end of the lane.”