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It's all Appening!

publication date: Jun 15, 2010
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It may be crunchtime in the UK property market but nobody wants to be pipped to the post in either the technology or the fashionista races. Peeling away the hype, the iPad is seen either as the coolest accessory ever or an overgrown iPhone. Which cide-r you on? (that’s quite enough. Ed)

Primelocation’s brand new iPad app is like their iPhone App but much more fun, with swishing photos ad rapid clicks to see the best bits of the properties that you select, it’s entertaining as well as useful.

Hot on their heels comes the Rightmove app which is, like, Primelocation’s, a free download from the Apple Store. Miles Shipside, commercial director of Rightmove, said, “We are always looking to take advantage of the latest consumer technology and felt that the iPad opened up a fantastic new way for home-hunters to search for properties on Rightmove. Staying ahead of the trends in how people search for property also means we can extend the reach of our agents’ properties to the widest possible audience to give them the competitive edge in the current market.”

Rightmove’s iPhone app has had over 650,000 downloads to date.

Click for more infoMeanwhile, the top estate agents are also into apps. Hamptons, one of the first to launch their own iPhone app, has announced that this has now been upgraded to enable use on the iPad. Their app is also available globally with extra widgets to allow viewers to instantly convert the property prices to the currency of their choice.

Shakeel Barok, acting MD, Hamptons International comments, “The Hamptons app is set to make life easier for Hamptons International clients across the world to search for a property. Users can find out how much it costs in their currency on whatever platform they chose to search from, whether they’re using the iPhone or iPad. We are dedicated to providing innovative solutions for our customers to enhance their property buying experience.”

But customised apps needn't just be the domain of the big players; any agent could have their own branded app by buying a 'white label' product. 123 App is producing just such an app for agents to brand up as their own for £895 or just £49.95 per month.

www.123app.co.uk or call, 0203 086 7252.