Search the site


FindaProperty is everywhere!

publication date: May 10, 2010
Download Print

It’s not just about burgers; following the launch of the McDonald’s partnership, FindaProperty.com has now released a cross platform £13 million marketing campaign.

Primetime advertising slots are now live during Coronation Street, Come Dine with Me and Location, Location, Location. The TV advertisement, which will also display on Video on Demand, is designed to resonate with active home movers, as well as vendors and landlords who are in the early property life-stages.

Then there are local radio slots on XFM and Heart FM and outdoor advertising within town and city centres across the country. Substantial online banner advertising will appear on high-volume consumer portals such as Lastminute.com and LateRooms.com.

The FindaProperty.com campaign is running simultaneously with their sponsorship of the McDonald’s Easy Win Monopoly promotion. The partnership with McDonald’s ensures FindaProperty.com branding appears within heavyweight TV advertising, inprint within the UK’s leading publications, online and throughout McDonald’s 1,200 restaurants.

Sarah Boorman, Brand Director for The Digital Property Group comments, “We co-ordinated the launch of the McDonald’s partnership with our new brand campaign to ensure a consistently high volume of communications across TV, print, radio and online over an eight week period. This extended promotional period will build brand recognition and closely resonate with our target home searchers, vendors and landlords.”

“A £13 million investment into marketing is a fundamental support for our member agents in a market that remains extremely challenging for many. The ambition of our multi-brand promotion is to stimulate interest at every level of the market which is why agents choose The Digital Property Group.

Sarah Boorman concludes, “Both Primelocation.com and FindaProperty.com influence buyers at every level of the market and attract a significant audience that does not visit competitor portals. That is exactly why we’re investing to build relationships with our unique visitors and are reaping the rewards of our multi-brand strategy.”

The TV advertisement can be found and downloaded by clicking here.