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Rightmove advert triggers stampede

publication date: Jan 21, 2010
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Rightmove's Commercial Director Miles ShipsideHave you seen the new TV Rightmove advert? The one with the estate agents gathering, like elephants, around a watering hole? Its clearly designed to encourage the public to visit the Rightmove portal because that is where the animals are. Or rather, the professional agents. It might look funny, it might be slightly offensive to estate agents, but Rightmove say that it gave them – and their estate agent advertisers a record day of site traffic on Monday 4 January. Over 25 million page impressions were served, toppling the previous record set in August 2009 of 22.5m. The views were driven by over 12.5 million property searches from home-hunters as property returned to the top of the agenda following the festive break.

Commercial Director Miles Shipside (pictured) said, “It’s too early to say if the record traffic is a portent of a further uplift in the market for 2010, but it is an encouraging sign. Many of the potential buyers searching will also be sellers and these people are unlikely to have their properties on the market yet. This offers a great opportunity for the agents who stand out and offer the best service to snaffle up potential sellers early.”

The Rightmove advert is aimed at potential sellers researching their local market on site and encourages them to use the expertise of an agent once they come to sell their property.