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Agents reap the rewards of text technology

publication date: Jul 2, 2009
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The texting revolution has lead to an increase in instructions for estate agents using Location Based Services (LBS) provided by Intelligent Property. 

Technology which delivers pictures and property details to mobile phones on instant request, and the phenomenon is quickly catching on. Intelligent Property is now working with leading estate agents including Chesterton, Douglas & Gordon, Jackson-Stops & Staff and Marsh & Parsons, many of whom have reported a minimum 15 per cent increase in instructions since using the technology. 

Managing Director, Intelligent Property, David Ferguson, comments: “Mobile phones are becoming increasingly complex yet only 16% of users know how to access a website via their mobile. In comparison, there are one billion text messages sent every two weeks. 

"Texting an agents’ brand name in return for property details can be done by everyone on any handset at any time, it’s so simple. The system works because it’s 100 per cent user driven, so when a negotiator makes a follow up call, the user is expecting it and feels in control having viewed the property details first."

George Franks, Area Manager at Douglas & Gordon, agrees: “Since using Intelligent Property’s text service, we have seen an increase in the number of vendors and higher conversion from valuation to instruction – vendors like the additional marketing tool when they see and use the system. In turn, we are also experiencing a higher number of applicants accessing property details via their mobile phones. 

“Although the initial request is via text, it has increased traffic to our website as applicants continue their research of a property. After looking at a property on their mobile they request for the details to be sent to a PC. When they get to their computer, they find direct links to the properties on our website, ready for more research.”